This blog explores and examines the intersections of rhetoric, race, and religion.
Tuesday, February 5, 2013
God Made Another Super Patriotic Truck Ad For the SuperBowl!
Today, I found myself in the middle of some serious, if not heated discussions via text message and facebook and twitter (what’s new?) about the Dodge “God Made A Farmer” ad during the Super Bowl. Apparently, asking one simple question about the commercial apparently is enough to offend some people to “unfriend” me or whatever. I care not. Here’s what I do care about. First things first, if you enjoyed the ad, no I don’t think you’re racist or whatever. More power to you. Second, if a multinational corporation makes a claim about God in public, as a Christian intellectual, it is my duty to ask questions. No claim about God is ever innocent or objective. None. Ever. This is coming from a Jesus-following, bible-believing, creed-affirming Christian. Just because it looks like a company is saying good things about “god” or people does not mean they are about reproach or criticism.
1st, So I ask Dodge Ram, which “god” made the farmer you are referring to in this ad? Which “god” are you talking about?
2nd, simply put, how did the farmers get their land? How did “god” provide land for these farmers? Was it perhaps the Homestead Act that Abraham Lincoln signed in 1862 so that whites could be squatters and “settlers” on First Nations Peoples’ land? Was it Manifest Destiny? The Trail of Tears? A Plantation? I want to know, just how did “god” provide land for his ELECT White American male farmer?